Pit Viper
Unleashing the Bold, Logo Design
Here to Party
Researching the Client
Pit Viper is a loud, unapologetic sunglasses brand that is serious about taking things less seriously. Their gear is built for adventure—tough, vibrant, and ready to take a beating.
Testing the Bite
Sketching & Iteration
For this logo design, I focused on capturing the brand’s fearless, free-spirited nature while ensuring the design was just as bold and long-lasting as their products. Finding new ways to visualize Pit Viper was a fun challenge, and I loved exploring the different ways to represent the brand's identity. While not all iterations made the cut, they lead to the final design that is recognizable and memorable, just like their sunglasses.
Cyclops
Final Logo Design
This design blends the brand’s loud, vibrant nature with a nod to its main product. Using organic shapes to ensure smooth flow, I made the design easy to recognize and draw—just like Pit Viper’s unique and identifiable glasses shape. After all, who doesn’t love a viper with visors?
