Fribourg
Reimagining Tourism—Logo Design
Finding Fribourg
Where is Fribourg?
Fribourg, Switzerland, also known as the oldest medieval town in the country, is rich in culture and boasts a vibrant old town full of history and charm.
Exploring The City
Sketching & Iterations
From the striking gothic architecture and art nouveau stained glass windows to the rich history tied to the city’s founder. art of my design process involves sketching extensively during the ideation phase. Iteration is key to ensuring I’ve explored all options before settling on the final direction.
Swiss Style Inspired
Final Logo Design
The founder of Fribourg, Berthold IV, had a coat of arms featuring a roaring eagle. This design merges Fribourg’s origins with the minimalist elegance of Switzerland's International Typographic Style, while incorporating shapes inspired by the stained glass windows of the city’s iconic cathedral.
