Nyne Las Vegas
A Home Away from Home Hotel
Staying at the Hotel
Defining the Brand Strategy
The Nyne is the only boutique hotel that offers Hawaii locals an alternative Las Vegas experience. A home away—with a luxurious twist—The Nyne brings the comforts of island life while guests explore the ninth island. Keiki-friendly and Unko-friendly!
Home-sick No Longer
Designing a Local Escape
For the Nyne design, I aimed to capture the feeling of home that many Hawaii locals miss when traveling to the continent. Traveling to a new place can be exciting, but also exhausting. The Nyne caters to Hawaii locals visiting Las Vegas who want to enjoy the city while still feeling safe and comfortable after a long day on The Strip. As an homage to the locals who feel homesick when away, I designed with “home” in mind. From the patterns to the colors to the local Pidgin used in the branding—you can’t help but feel like you’re on the “ninth island.”
Made in Hawaii
Colors, Patterns, Type
Nyne’s brand captures Hawaii in a small snapshot. “What’s something you’d miss about home if you had to leave today?” . That was the question I asked my peers, classmates, family, and friends. After sorting through their many heartfelt answers, I designed a color palette inspired by the red dirt, the green of the land and countryside wood panels, and the yellows and blues of the water and warm sun. The patterns were drawn from the quilts my friends love, the lava rock walls that keep us cool, and the ones we always take pictures in front of at our favorite beach.
The Curl
Supporting Element
While finding the logotype, I found beauty in a symbol that I implemented throughout the project—the Curl. It was inspired by familiar Hawaiian imagery like seashells and flowers, but also by everyday things that remind me of home—the spiral fireworks we see lighting up the sky every New Year’s, and the curl of the roosters’ tails found on every corner. The Curl also represents our islands, with an added “ninth” to show that even though we may be separated by the ocean, we’re still connected—and home is never too far away.
